Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode

Haier: From failing fridge manufacturer to global electronic giant | Inside The Storm | Full Episode

“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson.” This is Haier CEO Zhang Ruimin’s story of how he saved the failing Chinese refrigerator company and took on one of America’s most iconic brands, General Electric. Read more: https://cna.asia/2Jhpg0M

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50 Comments

  1. J C on November 28, 2021 at 11:11 am

    My next fridge will be a Haier.

  2. Yoga Andoyo Aji on November 28, 2021 at 11:11 am

    Damn. I think haier is german company, but actualy chinese

  3. Galaxy S7 on November 28, 2021 at 11:12 am

    Please report "Kitchen with Amna" to youtube. She should warn or inform the viewers at the beginning of her video that it "includes paid promotion". She is promoting Haier Appliances without letting the viewers know at the beginning of the video. Its against youtube rules and community guidelines.

  4. av40229 on November 28, 2021 at 11:14 am

    Haier paid 5.5 Billion dollars for the GE logo and GE still has control or at least at Appliance Park in Louisville Kentucky (I know because line 8 is where I work that was shown within the first 1:30 of video).

    They haven’t changed management which was the cause of why GE sold out. They allow(ed) employees to drink on line, watch their cellphones all day while the line is running.
    It’s ran with Second hand quality and zero respect for the employees as long as those numbers go out the door for their product bonuses.

    Haier won’t last 15 years before they try to sellout or close these building down and relocate.
    Follow up on Haier in the next year and ask why they shutdown building 5 aka refrigerator line? Which I’ll tell you that there’s negative profit from that line. Which will cause the elimination of nearly 300 employees.

    Screw GE, Screw Haier, they care Nothing for their people.

  5. Garry Myatt on November 28, 2021 at 11:15 am

    Great documentary, just goes to show its all about the people and giving them accountability and ownership. If UK manufactures adopted this strategy 20+ years ago I’m sure the nation would have more larger scale manufacturing.

  6. Paul on November 28, 2021 at 11:17 am

    When i bought a Haier notebook years ago i seriously thought it was a German company. Haier turns out to be a
    very innovative company. Great job!

  7. Ghaffar Mastoi on November 28, 2021 at 11:17 am

    Dear Haier Team,

    Subject: Product Accessories Complaint

    I have purchased Haier refrigerator for Rs. 44000/- on 18-May-2020. I am very disappointed with the quality of accessories of the product. Some yeas ago haier was providing reliable accessories in all refrigerator models but now haier is compromising in quality of accessories.

    Name of accessories in which i have observed compromised quality are:
    1. Bins
    2. Shelves
    3. Egg Trays
    4. Grills
    5. Shelves

    It is my request to higher management of Haier that please provide reliable accessories in all your products.

    Product Purchases from:

    Ruba Digital, athal chowk, murree road, bhara kahu, Islamabad, Pakistan.
    Contact number of Shop: +92-
    051-2321718, +92-340-9849345, +92-346-5325664, +92-311-9445243

    My Contact Detail:

    Email: ghaffar_mastoi@yahoo.com
    Contact number: +92-334-3762407

    Regard
    Abdul Ghaffar

  8. dknowles60 on November 28, 2021 at 11:18 am

    let me know when haier cand build good products

  9. khattakay on November 28, 2021 at 11:18 am

    General Electric and Philips…We had an ac and fridge.The Ac still works better and so great even after 20 years..and philips fridge is over 25 years…until we dismantled it

  10. Alvaro Rangel on November 28, 2021 at 11:18 am

    I don’t believe everything this documentary said. I’m sure Haier did some shifty stuff. It’s state owned.

  11. KC Lee on November 28, 2021 at 11:21 am

    O.k. Haier will be on top of my shopping list for appliances ahead of Samsung, LG, Toshiba, Hitachi, Panasonic and others. haha

  12. jed kang on November 28, 2021 at 11:22 am

    i have haier led tv id bought it 7years ago although its cheap and not famous. but still its working fine☺️

  13. Raghav Patel on November 28, 2021 at 11:23 am

    It’s Chinese

  14. Alice CHEN on November 28, 2021 at 11:27 am

    Such an inspiring story, CEO Zhang is an admirable manager

  15. ethelhernandezplata on November 28, 2021 at 11:28 am

    An eye opener for me.

  16. Moona Shibli on November 28, 2021 at 11:29 am

    Koi hier products na kharede disposable products hain 1sal main khatum shame to u hier company

  17. ibrahim on November 28, 2021 at 11:34 am

    I purchased a Haier washing machine 3 years back and once out of warranty it just had a pcb to be replaced as said by their authorized service man. I purchased it for $139 and they charged $70 for repair. They don’t have good products; and I guess they don’t test them. In the long run if you buy from this company you end up paying more. I have the receipts in case any one want to see.

  18. James Whaling on November 28, 2021 at 11:35 am

    This also shatters the stereotype that China is a rigid socialist country where creativity and innovation suffer.

  19. Paulo Rogerio Guerreiro dos Santos on November 28, 2021 at 11:35 am

    Sale Haier in Brazil?

  20. LeF aSH on November 28, 2021 at 11:36 am

    From Socialist communism to free market entreprenership decentralized economy, China Went from starving to world first economic power.Leftists/ collectivists/ socialists liberals wont like this fact

  21. Samira Rahman on November 28, 2021 at 11:36 am

    👍

  22. Love Kumar on November 28, 2021 at 11:37 am

    Tesla and Chinese Govt. are best example of humanity that brings the technology to the mass.
    Otherwise technology imprisoned for money in the hands of greedy capitalist like JPMorgan, Edison, British Capatilists…by ways of royalties and patents to limit the reach of technology to general public.
    Love to Tesla and Chinese Govt. Chinese Companies for their hard and smart work for production and world economy.

  23. chad x on November 28, 2021 at 11:37 am

    Haier Wall air conditioner are good for two seasons.

  24. Joseph Ward on November 28, 2021 at 11:40 am

    Never buy another GE appliance

  25. Samira Rahman on November 28, 2021 at 11:40 am

    Freezer also good

  26. j k on November 28, 2021 at 11:41 am

    Haier, come to Europe, please and show those old boring Mieles and Boschs who their chinese daddy is OwO

  27. dknowles60 on November 28, 2021 at 11:44 am

    ge never made a good washing machine. i had maytag last over 40 years. many maytags last 60 years. the said thing is maytag has not made a good washing maghine since 2004

  28. Sathish Kumar on November 28, 2021 at 11:51 am

    I am work haier company bangalore

  29. Teeroo Sam on November 28, 2021 at 11:52 am

    "😉Haier Amana,🎵 the two brands🎶 that I like🎼…!"😂

  30. dknowles60 on November 28, 2021 at 11:52 am

    since 2008 since when did ge ever build a good product

  31. Cathexis256 on November 28, 2021 at 11:52 am

    The narrator at 15:22 is being overdramatic with "NO"

  32. Alex H on November 28, 2021 at 11:52 am

    It’s a lot more profitable for GE to make mass destruction weapons than harmless consumer appliances; and also gives US federal government the opportunity to tax american by imposing high tariff on foreign made appliances.

  33. Zulkifli hasan on November 28, 2021 at 11:52 am

    17:14 i fail to understand what he trying to explain, please help anyone?

  34. frank facts on November 28, 2021 at 11:52 am

    g.e. brings good things to death

  35. dknowles60 on November 28, 2021 at 11:53 am

    how long will the ref last.

  36. Samira Rahman on November 28, 2021 at 11:55 am

    Very inspiring

  37. Aril Abella on November 28, 2021 at 11:56 am

    Our 20 year old GE fridge finally kicked the bucket and went cold yesterday. Went to the appliance store and finally settled on a Haier fridge. Found out thru this video that my fridge is related to GE

  38. GoHard Lifestyle on November 28, 2021 at 11:57 am

    Great storytelling. Thank you for covering this. I do not own any Haier products but I will be looking now as I purchase a home.

  39. prakash Rohada on November 28, 2021 at 11:57 am

    #boycott heair products
    Fulli chietttrs

    Camplen no
    NS20200426103172

  40. magpiemaniac on November 28, 2021 at 11:57 am

    This explains the absolutely garbage GE dishwasher I purchased from Home Depot. Didn’t work on day one and GE/Haier won’t back it up. Damn communist trash.

  41. Ets HEDDID kam on November 28, 2021 at 11:57 am

    traduction totalement fausse

  42. LeF aSH on November 28, 2021 at 11:58 am

    Dam, it s now US who is copying China. Things change fast

  43. Alex H on November 28, 2021 at 12:02 pm

    America stopped making house appliance and blames Asian countries by raising import tax on appliance to punish american families who buy imports.

  44. Hano J.Heman on November 28, 2021 at 12:02 pm

    Learned alot here, thanks

  45. Hamza Amin on November 28, 2021 at 12:03 pm

    I once had a Haier fridge, the thing lasted 10 years and was only decommissioned due to non-availability of parts. Went to the market and got another Haier fridge. Five years later, it’s still running like new.

  46. Keshav Daliah on November 28, 2021 at 12:05 pm

    Very good video, will definitely use some of the contents for my assignment about HAIER GROUP – Internationalization Strategy.

  47. Antonio Costa on November 28, 2021 at 12:06 pm

    It is a PR piece , not to take any merits from the Chinese, over Americans and how GE lost its ways. I would love to get posters on feedback from German makers such as Miele , Liebherr, Bosch . And top tier appliances such as Viking.

  48. Leander Barreto on November 28, 2021 at 12:07 pm

    0:27 looks like xi

  49. Chenxi Zong on November 28, 2021 at 12:08 pm

    Anyone from HEC?

  50. Sven Frontin-Rollet on November 28, 2021 at 12:09 pm

    THEY TOOK THE INTELLECTUAL PROPERTY OF FISHER AND PAYKEL TO MAKE FRIDGES… INSTEAD OF EXPANDING ON THE OPRIGINAL NAMES AND KEEN THE MANUFACTURING IN THOSE COUNTIRES

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